Author(s): Ian Atkinson
The written word is making a comeback!
For years we have been told the world is becoming more "visual"- that everyone has a shorter attention span, that a picture "speaks a thousand words." But look at social media-blogs, tweets, reader's comments, peer reviews. People are starting to read again-books on Kindle, magazines on the iPad, advertising in more places than there are places.
There's never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging, and irresistibly persuasive.
Ian Atkinson is the creative director of a large agency group in the United Kingdom. He has won a number of industry awards for his copywriting and creative work.