Author(s): Debbie Mayo-Smith

Business

Email marketing will help you to dramatically reduce overheads, increase income and improve your customer service! Marketing in Today's Wired World is the first book to give you both the proven winning strategies and the step-by-step technical skills you need to do the job yourself. Debbie Mayo-Smith, internationally renowned email marketing guru, writes in straightforward, fun and jargon-free language. Using real-world case studies and examples, this book gives you the tools you need to:

• Write messages that get opened and read
• Design great-looking, attention-grabbing emails and newsletters
• Recognise and avoid common pitfalls
• Automate, track and manage the whole process easily, effectively and economically.

Email marketing is one of the most valuable communication tools available today. Marketing in Today's Wired World will take your business into the future! First published March 2008.