"Epica 25: Europes Best Advertising" brings together images from all the 2011/12 "Epica" Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.
'This is the closest you'll get to a 'how to' book on creative advertising.'
John Pallant, Regional Creative Director, Saatchi & Saatchi, Middle East and Africa
'...work that points the way to the advertising of tomorrow.'
Olivier Altmann, Chairman Publicis Worldwide Creative Board
'[Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy!'
Amir Kassaei, Chief Creative Officer, DDB Group, Germany
The Epica awards were created in 1987 and celebrate their 25th anniversary this year. Epica's aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations across Europe and the EMEA region. The awards are judged by the trade press; 35 specialist magazines from 28 countries will be represented on the jury this year. This unique jury guarantees objectivity and widespread coverage of the results.