Author(s): Charlotte Rivers
More than any other form of print design, the physical quality of a card can have an impact on its recipient, opening up a whole field of input for the designer. This work discusses how the considered use of artwork, typography, paper stock, and printing and finishing techniques can help you achieve successful promotional art.
Charlotte Rivers is a freelance writer and contributor to several international design magazines. She is the author of Identify, Type Specific, and Maximalism, as well as all the titles in the Art series. She lives in London, UK.