Manga is a worldwide cult phenomenon. Yu-Gi-Oh! 80 episode TV series showing on Sky One and Nickleodeon. Books backed by a major and ongoing marketing campaign. The Yu-Gi-Oh! series alone is a 1 billion industry including a TV series, trading cards, action figures and video games. 4.99 price significantly undercuts US import titles. Mainstream distribution and marketing support for the first time. Unique 'back-to-front' format a key attraction for children. Shonen Jump are a market leader in Manga. Shonen Jump titles in translation have sold between 1 and 10 million copies in markets as diverse as Sweden and Franc. Ideal books for children who find ordinary books a turn-off. Fantastic artwork - Japanese graphics have never been cooler.